Bureau Platform

Bureau Platform

Bureau Platform

Re-thinking the navigation system for improved discoverability and accessibility.

Re-thinking the navigation system for improved discoverability and accessibility.

Re-thinking the navigation system for improved discoverability and accessibility.

Re-thinking the navigation system for improved discoverability and accessibility.

Problem

Problem

Problem

The Bureau platform's navigation suffers from low usability and discoverability due to all features being dumped in a single left navigation bar, confusing users and internal teams. This hinders adoption, efficiency, and scalability, necessitating a redesign to simplify journeys and improve feature visibility for better overall performance.

The Bureau platform's navigation suffers from low usability and discoverability due to all features being dumped in a single left navigation bar, confusing users and internal teams. This hinders adoption, efficiency, and scalability, necessitating a redesign to simplify journeys and improve feature visibility for better overall performance.

The Bureau platform's navigation suffers from low usability and discoverability due to all features being dumped in a single left navigation bar, confusing users and internal teams. This hinders adoption, efficiency, and scalability, necessitating a redesign to simplify journeys and improve feature visibility for better overall performance.

Details

Details

Details

My role:

My role:

My role:

Research & UX Design

Research & UX Design

Research & UX Design

Timeline:

Timeline:

Timeline:

2025 Q2

2025 Q2

2025 Q2

Responsibilities:

Responsibilities:

Responsibilities:

End-to-end process

End-to-end process

End-to-end process

Tools

Tools

Tools

Highlights.

Making the platform more scalable for future products.

Making the platform more scalable for future products.

5X

5X

5X

Scaleability for more features

Scaleability for more features

Scaleability for more features

Scaleability for more features

40%

40%

40%

Task completion time reduced

Task completion time reduced

Task completion time reduced

Task completion time reduced

30%

30%

30%

Increased SUB score (System Usability Scale)

Increased SUB score (System Usability Scale)

Increased SUB score (System Usability Scale)

Increased SUB score (System Usability Scale)

Before and after.

Before and after.

I led the design transformation of the nav system, turning it from a generic, tab based features into a highly accessible and discoverable user experience

I led the design transformation of the nav system, turning it from a generic, tab based features into a highly accessible and discoverable user experience

I led the design transformation of the nav system, turning it from a generic, tab based features into a highly accessible and discoverable user experience

I led the design transformation of the nav system, turning it from a generic, tab based features into a highly accessible and discoverable user experience

I led the design transformation of the nav system, turning it from a generic, tab based features into a highly accessible and discoverable user experience

Gokulan UX design portfolio

CHAPTER 1

Discovery.

Stakeholder interviews

User interviews

Heuristics evaluation

RESEARCH

Heuristic analysis.

  • Assess navigation against usability principles (Nielsen's).

  • Pinpoint low discoverability and scalability issues.

  • Generate a prioritized list of usability problems for the redesign.

CHAPTER 1

Discovery.

Stakeholder interviews

User interviews

Heuristics evaluation

RESEARCH

Understanding.

  • Engage PMs and developers on current navigation pain points.

  • Align business requirements for efficient feature management.

  • Document usability feedback to boost discoverability.

CHAPTER 1

Discovery.

Stakeholder interviews

User interviews

Heuristics evaluation

RESEARCH

User interviews.

  • Features buried, causing frustration.

  • Tools hidden, reducing efficiency.

  • Need prominent placement for scale.

CHAPTER 1

Discovery.

Stakeholder interviews

User interviews

Heuristics evaluation

RESEARCH

Heuristic analysis.

  • Assess navigation against usability principles (Nielsen's).

  • Pinpoint low discoverability and scalability issues.

  • Generate a prioritized list of usability problems for the redesign.

CHAPTER 1

Discovery.

Stakeholder interviews

User interviews

Heuristics evaluation

RESEARCH

Heuristic analysis.

  • Assess navigation against usability principles (Nielsen's).

  • Pinpoint low discoverability and scalability issues.

  • Generate a prioritized list of usability problems for the redesign.

Goals.

Goals.

RESEARCH

The redesign mandate

  • Implement the Multi-Product Architecture to ensure future scalability.

  • Implement the Multi-Product Architecture to ensure future scalability.

  • Implement the Multi-Product Architecture to ensure future scalability.

  • Productize standard workflows (KYC/KYB) for clear, dedicated navigation.

  • Productize standard workflows (KYC/KYB) for clear, dedicated navigation.

  • Productize standard workflows (KYC/KYB) for clear, dedicated navigation.

  • Bring world-class standards and build a consistent design system.

  • Bring world-class standards and build a consistent design system.

  • Bring world-class standards and build a consistent design system.

CHAPTER 2

CHAPTER 2

Ideation.

Ideation.

Experimenting the Multi-Product Approach for contextual clarity

Experimenting the Multi-Product Approach for contextual clarity

Experimenting the Multi-Product Approach for contextual clarity

Experimenting the Multi-Product Approach for contextual clarity

Product switch experience.

Product switch experience.

Enabling to access any product from any page.

Enabling to access any product from any page.

Enabling to access any product from any page.

Enabling to access any product from any page.

CHAPTER 2

CHAPTER 2

Wireframes to usability.

Wireframes to usability.

Wireframes and prototypes were built, experimented with, and tested extensively with users and the internal team.

Wireframes and prototypes were built, experimented with, and tested extensively with users and the internal team.

Wireframes and prototypes were built, experimented with, and tested extensively with users and the internal team.

Wireframes and prototypes were built, experimented with, and tested extensively with users and the internal team.

Validations.

Validations.

RESEARCH

Usability testing insights.

  • Consistency is achieved with a global header for common features. (60% participants)

  • Consistency is achieved with a global header for common features. (60% participants)

  • Consistency is achieved with a global header for common features. (60% participants)

  • Discoverability is enhanced with a product-focused home page. (70% participants)

  • Discoverability is enhanced with a product-focused home page. (70% participants)

  • Discoverability is enhanced with a product-focused home page. (70% participants)

  • Contextuality drives dedicated navigation, loading per product selected.

  • Contextuality drives dedicated navigation, loading per product selected.

  • Contextuality drives dedicated navigation, loading per product selected.

CHAPTER 3

CHAPTER 3

Design system.

Design system.

Built design system to maintain consistency and reduce front-end team efforts.

Built design system to maintain consistency and reduce front-end team efforts.

Built design system to maintain consistency and reduce front-end team efforts.

Built design system to maintain consistency and reduce front-end team efforts.

CHAPTER

CHAPTER

Final designs.

Final designs.

Search experience.

Enhanced search delivers contextual results, categorized for quick access and accuracy.

Enhanced search delivers contextual results, categorized for quick access and accuracy.

Bureau copilot.

Bureau Copilot became the most clicked feature, delivering quick, categorized results from all Bureau APIs.

Bureau Copilot became the most clicked feature, delivering quick, categorized results from all Bureau APIs.

Product nav.

Each product will have it's own nav system. Product switcher drastically improves accessibility and reduces friction.

Each product will have it's own nav system. Product switcher drastically improves accessibility and reduces friction.

Retrospective.

Retrospective.

Lessons (The wins)

Lessons (The wins)

Lessons (The wins)

Contextual design works: Product-specific navigation immediately solved platform confusion and boosted discoverability.

Contextual design works: Product-specific navigation immediately solved platform confusion and boosted discoverability.

Contextual design works: Product-specific navigation immediately solved platform confusion and boosted discoverability.

What I'd Do Differently
(Optimizing the Process)

What I'd Do Differently
(Optimizing the Process)

What I'd Do Differently
(Optimizing the Process)

Should have tested the Multi-Product Concept earlier with a wider mix of internal users during the discovery phase.

Should have tested the Multi-Product Concept earlier with a wider mix of internal users during the discovery phase.

Should have tested the Multi-Product Concept earlier with a wider mix of internal users during the discovery phase.

Tradeoffs (Strategic Choices)

Tradeoffs (Strategic Choices)

Tradeoffs (Strategic Choices)

We prioritized global positioning and launch speed, accepting that certain legacy features are not yet fully refined in the new system.

We prioritized global positioning and launch speed, accepting that certain legacy features are not yet fully refined in the new system.

We prioritized global positioning and launch speed, accepting that certain legacy features are not yet fully refined in the new system.