Bureau Platform

Re-thinking the navigation system for improved discoverability and accessibility.

Problem

The Bureau platform's navigation suffers from low usability and discoverability due to all features being dumped in a single left navigation bar, confusing users and internal teams. This hinders adoption, efficiency, and scalability, necessitating a redesign to simplify journeys and improve feature visibility for better overall performance.

Details

My role:

Research & UX Design

Timeline:

2025 Q2

Responsibilities:

End-to-end process

Tools

Highlights.

Empowering the API explorer to restore a stalled sales pipeline

Scaleability for more features

40%

Task completion time reduced

30%

Increased SUB score (System Usability Scale)

Before and after.

I led the design transformation of the nav system, turning it from a generic, tab based features into a highly accessible and discoverable user experience

CHAPTER 1 Discovery.

Stakeholder interviews

User interviews

Heuristics evaluation

RESEARCH

Understanding.

Engage key internal stakeholders, such as product managers and developers, to gather insights on current navigation pain points and desired features for scalability.

Identify business requirements and alignment with organizational goals to ensure the redesign supports efficient feature management and user adoption.
Document feedback on usability issues to prioritize improvements in discoverability and simplify the user journey.

CHAPTER 1 Discovery.

Stakeholder interviews

User interviews

Heuristics evaluation

RESEARCH

Understanding.

Engage key internal stakeholders, such as product managers and developers, to gather insights on current navigation pain points and desired features for scalability.

Identify business requirements and alignment with organizational goals to ensure the redesign supports efficient feature management and user adoption.
Document feedback on usability issues to prioritize improvements in discoverability and simplify the user journey.

CHAPTER 1 Discovery.

Stakeholder interviews

User interviews

Heuristics evaluation

RESEARCH

Understanding.

Engage key internal stakeholders, such as product managers and developers, to gather insights on current navigation pain points and desired features for scalability.

Identify business requirements and alignment with organizational goals to ensure the redesign supports efficient feature management and user adoption.
Document feedback on usability issues to prioritize improvements in discoverability and simplify the user journey.

CHAPTER 1 Discovery.

Stakeholder interviews

User interviews

Heuristics evaluation

RESEARCH

Understanding.

Engage key internal stakeholders, such as product managers and developers, to gather insights on current navigation pain points and desired features for scalability.

Identify business requirements and alignment with organizational goals to ensure the redesign supports efficient feature management and user adoption.
Document feedback on usability issues to prioritize improvements in discoverability and simplify the user journey.

CHAPTER 1 Discovery.

Stakeholder interviews

User interviews

Heuristics evaluation

RESEARCH

Understanding.

Engage key internal stakeholders, such as product managers and developers, to gather insights on current navigation pain points and desired features for scalability.

Identify business requirements and alignment with organizational goals to ensure the redesign supports efficient feature management and user adoption.
Document feedback on usability issues to prioritize improvements in discoverability and simplify the user journey.

CHAPTER 2 Core components.

The core components enable seamless interactions, intuitive data handling, visual result presentation, and flexible organization with essential transactional and geographic insights.

CHAPTER 3 Information Architecture.

The core components enable seamless interactions, intuitive data handling, visual result presentation, and flexible organization with essential transactional and geographic insights.

CHAPTER 4 Wireframes.

Low-fidelity sketches focused on simple navigation, key filters, and modular components to ensure intuitive API exploration and demo flow.

CHAPTER 4 Evaluative research.

RESEARCH

Usability testing & solution.

Conducted usability tests with 15 participants, including sales users. Initial success rates hit 80%, with feedback on filter enhancements and output clarity. The solution and iteration required after the testing are:

Refined with real-time validation, optimized tables, and country/pricing integrations.

A/B tests yielded 35% better navigation, incorporating lessons from Perfios' quick onboarding to minimize friction.

CHAPTER

Final designs.

View prototype

Demo space.

Here user can tryout any APIs with realtime data. The response of the tryout will be in both table and json format

Tryout responses.

Tryout responses deliver real-time API results in user-friendly, structured tables for easy readability, with a toggle option for raw JSON views.

Outcomes.

60%

Setup time reduction

2.5X

Faster adoption in 2 months

35%

Support efficiency

Retrospective.

What I would do differently

Conduct deeper competitor analyses earlier in discovery, involve broader stakeholders including developers from ideation, and prioritize scalability testing sooner for the 160+ APIs.

Lessons

User-centric design boosts adoption by simplifying jargon and adding readable tables, flexibility through JSON toggles and dev doc links serves diverse users, and iterative feedback effectively addresses sales downturns like Q1 2025 with agile solutions.

Tradeoffs

Prioritizing sales efficiency streamlined demos but required later dev accommodations; opting for launch speed mitigated pipeline stalls at the expense of deeper market testing; choosing input simplicity reduced barriers while limiting advanced customization for power users.